Arguments over household chores may seem trivial, but they can lead to feelings of unappreciation and inferiority. While the Queen may have received an overwhelming wave of heartfelt thanks for her service during recent Jubilee celebrations, sadly the majority of those polled don’t receive quite the same thanks for their duties. In fact, it seems that nothing has changed in the last 70 years, with the tasks being largely divided according to gender. More people than ever are embracing the idea of gender quality, but when it comes to the home, traditional values dominate and those all-important ‘pink and blue’ jobs are taking their toll.
Eco-friendly laundry detergent brand ecoegg’s recent survey asked people to select the three tasks they think they’re underestimated for, with laundry topping the list. Of the 988 who expressed a preference, more than a third (38%) said they weren’t thanked for doing laundry and felt they should be. It seems that the importance of gratitude is lost. Key findings from the survey include:
- More than half of women (51%) place laundry at the top of their list (compared to just 21% of men), showing that men are more likely to feel sufficiently praised for doing laundry or less likely to do so in the first place
- The age group that felt least likely to be thanked for doing laundry is 45-55, with nearly half of adults in this age group (49%) selecting it in their top three .
- Interestingly, only 37% of people over 55 said they weren’t thanked for doing laundry, which could prove that our older years are the golden years – at least when it’s it’s about being appreciated for doing the laundry.
Ecoegg also recently launched its first national campaign advertising campaign launched on YouTube on World Environment Day (June 5) which features a dad doing the laundry and being thanked by nature (a red squirrel!). The ads will run for 6 weeks and will reach over five million consumers.
Besides washing, other menial chores that top the list for UK adults include:
- Bathroom/toilet cleaning (37%)
- Do the dishes / empty the dishwasher (31%)
- Take out the trash (30%)
- Cooking (29%)
In terms of gender differences:
- The number one task men feel they don’t get thanked for is taking out the trash (46%)
- Wash/empty the dishwasher (35%)
- Cook meals (28%)
- More than half of women chose to do the laundry/put away the laundry (51%)
- Bathroom/toilet cleaning (48%)
- Vacuuming / dusting / polishing (34%)
Across the UK, the tasks people feel like they don’t get thanked for vary, including:
- In the East of England, 44% are not thanked for doing laundry
- In the Midlands, the top not thanked for the task is also the laundry (42%)
- In Scotland, the main task people don’t get thanked for is cooking (44%)
- In London, 41% said they weren’t thanked for cleaning the bathroom and toilet
It’s not all pessimistic when it comes to being thanked and appreciated. While those in the UK may not get credit where credit is due when it comes to looking after the home, we are a nation full of praise when it comes to thank for taking care of our furry friends. Only 14% of UK adults surveyed who expressed a preference chose not to be thanked for feeding/cleaning up after their pets in their top three.