Home Household machines The 131st Canton Fair Builds a Trade Bridge for Chinese Appliance Manufacturers and Nordic Countries

The 131st Canton Fair Builds a Trade Bridge for Chinese Appliance Manufacturers and Nordic Countries

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GUANGZHOU, China, April 12, 2022 /PRNewswire/ — The first China Import and Export Fair (Canton Fair) online matchmaking event, which also marked the official launch of the Fair’s “Trade Bridge” promotion events of Canton for its 131st session, started on April 7. The event connected leading multinational companies from five Nordic countries online with pioneering Chinese manufacturers and manufacturing bases.

The event was joined by more than 120 business officials and professionals, including Chu Shijia, general secretary and vice president of the Canton Fair, general manager of the China Foreign Trade Center, Han Xiaodong, economic adviser and Commercial of the Chinese Embassy in SwedenSimon, CEO of Sweden Bugge Group, Guo Zhiyao, Deputy Managing Director of Bank of China (Europe) South Africa.

The 131st Canton Fair Virtual Promotion and Nordic Home Appliance Matching Event

Buyers at the event had the opportunity to meet directly with Chinese home appliance industry bases and major enterprises in Shunde, Guangdong and Hefei, Anhui. Shundewhich specializes in white household appliances such as refrigerators, washing machines and stoves, is one of the largest household appliance manufacturing bases and export bases in China. Companies in Anhuion the other hand, exhibit a complete industry chain from research and development, production, sales and logistics to supporting enterprises.

Chu Shijia noted that the 131st Canton Fair, which will be held from April 15 to 24brings together 25,000 quality Chinese and foreign enterprises, including 5,300 well-known brands, national technology centers and award-winning enterprises that focus on innovation, development and pioneering technologies.

Canton Fair Continues Efforts to Promote International Trade

The volume of trade between China and the EU reached a record high $828.1 billion in 2021 and $137.1 billion in the first two months of 2022. Last year, the volume of trade between China and Sweden also reached an all-time high at US$20.9 billionan increase of 17 percent.

Han Xiaodong said the Canton Fair is one of China’s important business platforms, with efforts helping to promote bilateral trade. It has encouraged Nordic companies to seize business opportunities at the Canton Fair and through its matchmaking events.

Simon noted that he has seen more Nordic companies exploring the Chinese market and more Chinese smart manufacturers entering the Nordic countries. He praised the innovative approach of hosting the Canton Fair online and said the move provided a high-quality platform to help boost trade and deal with the COVID-19 pandemic. 19.

“Trade Bridge” Virtual Promotion Boosts Business Efficiency

The Canton Fair has set up individual negotiations based on needs and sectors for buyers from major international companies and Chinese suppliers to reduce procurement costs and improve efficiency. Finland’s Kesko Group buyers said they effectively found suppliers and new products through extensive channels.

In the future, this Canton fair will host 50 matchmaking events in its key markets, inviting companies and industry buyers to connect with Chinese industry clusters, so that companies around the world can share business opportunities and promote high-quality international business development.

Visit https://www.cantonfair.org.cn/en-US/register/index#/foreign-email for more opportunities.

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SOURCE Canton Fair