Home Household items How Khaza Confectionery became a household name in Bogura

How Khaza Confectionery became a household name in Bogura

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After losing his job, Abdus Sobhan started a small bakery in his home in Goalgari, Bogura town, about 28 years ago.

September 18, 2022, 12:15 p.m.

Last modification: September 18, 2022, 12:43 p.m.

Photo: Collected

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Photo: Collected

Losing a job is never a good thing for a breadwinner, but it turned out to be the best thing that ever happened to Abdus Sobhan Khaza, the creator of Bogura’s Khaza Confectionery – a popular brand for baked food products. oven.

A long time ago, Abdus Sobhan worked as a baker in Bogura’s old and famous bakery brand, Akbaria. After losing his job at the age of 42, he fell into a dilemma with no source of income to support his family and the education of his two sons.

Standing at the lowest point of his life, Sobhan did not give up hope. He started a small bakery business in his own one-storey house at Goalgari in the town of Bogura.

This is how Khaza Confectionery began its journey. It’s been 28 years since. It was by no means a smooth journey, but with the help of his sons, Sobhan, who is now 70, managed to overcome all the obstacles and change his life in the most meaningful way possible. Khaza is now a renowned bakery brand in Bogura.

When Sobhan started the factory in 1995, he had no capital. His wife, GolapBanu, supported him by selling a small portion of the land she got from her father. Production started with 15 workers. Initially, cakes were produced in an oven and a small number of other baked goods. These products were sold in front of the house.

But Sobhan was not a seasoned businessman. It was a nightmare for him to survive in a competitive market with such a small investment. He continued to count casualties regularly. In 2000, the company was closed due to loss of capital. GolapBanu again came forward with more capital by selling the rest of the land she inherited.

At that time, Sobhan’s younger son, Bayezid Sheikh, was studying at the Department of Zoology at the University of Dhaka. Seeing his father’s struggle, he dropped out of school and moved to Bogura. He learned to cook, sell and manage a bakery.

Bayezid, now 45, said it was the most practical decision he made at the time. He is now the manager of Khaza Confectionery. In addition to running the business, Bayezid managed to graduate from the National University.

Bayezid said, “My father worked as a tailor before he joined the food manufacturing business. He had a sewing machine at home. bought from Pizza Inn, an American restaurant chain, in 2001 for a total of 9,000 Tk.”

Photo: collected

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Photo: collected

Photo: collected

In the second phase, Bayezid and his older brother Khobayeb Sheikh and two workers started producing cakes at home again. Initially, they only produced birthday cakes, and about 10 to 15 pounds of cakes were sold every day.

Over time, the demand for cakes from Khaza Confectionery has increased. Within a year, they opened the first outlet in the city’s Satmatha district. At that time, Khobayeb and Bayezid both received job offers from a non-governmental organization in Bogura.

They thought that with this job they would earn a combined salary of Tk 20,000 per month, but they were already earning Tk 15,000-16,000 per month selling cakes. So, they decided to stick with the business and became entrepreneurs.

In 2004, they started producing bakery products (biscuits, bread) on a small scale. As business boomed, they purchased another oven in 2005 to increase production. Using rickshaw vans, the two brothers sold cakes, cookies and bread to local stores.

Bayezid said: “When the business was booming, Khobayeb started working as a contractor in the local government department. I was handling the business by myself. further developed with new deck ovens and mixers imported from China.”

“In 2007, the number of workers in our factory increased to 25. It was the time when our small bakery was starting to grow into a big one and we didn’t have to look back,” he said. .

Currently, Khaza Confectionery has separate factories for bread, biscuits and cakes in Sultanganj district of Bogura city. In 2017, another factory was established in the Nungola region for the manufacture of vermicelli (semai), sweet, curd, chanchur and matha (liquid yogurt).

Bayezid said: “A few years ago, land worth several million taka was purchased in the Satmatha area of ​​Bogura. A four-storey building was constructed there with an outlet on the ground floor. of the road.”

A total of 11 Khaza confectionery food outlets have been established in Bogura city alone over a long period. There are four other outlets in four upazilas and two outlets in Gaibandha town, he said.

Bayezid and his brother also purchased land separately for his mother. More importantly, their business runs on its own revenue without any bank loans. Their products are now distributed in almost all parts of the country.

Some 250 people have had job opportunities in this company which was built from the ground up, he said.

Photo: Collected

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Photo: Collected

Photo: Collected

There is a huge demand for food products in the country. Food producers won’t have to look back if they produce quality products. That’s why more trained and skilled workers should show up in this sector, Bayezid said.

“Those who are less interested in university education should concentrate on technical or vocational education. People should work on the things that really interest them. In this way, the unemployment problem of our country will be solved,” he said. he declared.

There is no major crisis in food production, but manufacturers face hassles and hurdles to get local government approvals, Bayezid said, adding that officials from various departments are visiting our establishments at different times and put pressure on us.

“Our country is not yet like western countries. We lack transparency. We need to get rid of the tendency to harm entrepreneurs by putting unnecessary pressure on them by local government authorities,” he added.