Home Household machines Cash-strapped consumers prefer small appliances – The Chosun Ilbo (English Edition): Daily News from Korea

Cash-strapped consumers prefer small appliances – The Chosun Ilbo (English Edition): Daily News from Korea

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Electronics makers are launching smaller home appliances targeting thrifty and often single consumers in lean times.

Air fryers, coffee makers and other kitchen gadgets are getting small enough to fit on a kitchen counter and are priced accordingly.

LG recently launched a small dishwasher for small kitchens in its premium Objet line. An LG staff member said: “We are targeting smaller households and people whose kitchens are too small for larger dishwashers.”

Samsung has sold 140,000 multifunction ovens across its premium Bespoke brand, which hit stores in July last year. It costs 500,000W, but customers who subscribe to delivery apps like Fresh Easy, Chungjungone, and Ottogi can get huge discounts (US$1 = 1,339W).

“It’s popular with younger customers because it’s only the size of a microwave, but it’s versatile enough for multiple uses like reheating, cooking and defrosting,” a staff member said.







At appliance retailer Electroland, sales of ovens jumped 56%, rice cookers 34% and air fryers 30% year-on-year in the first 10 days of last month.

At Enuri.com, which searches for sites with the cheapest prices, sales of small household gadgets also surged last month.

A staff member from Lotte Hi-Mart said, “Soaring consumer prices have prompted more people to cook meals at home, which has increased the popularity of cooking appliances.”

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